Kitchen, flooring remodeling blitz benefits Jack Rubenstein wholesaler

Twin Cities’ shoppers used to call Jack Rubenstein to get lower prices on snowblowers, mattresses, diamonds, watches and automobiles.

“I can get it for you wholesale,” was his motto going back to 1946. Few stores could duplicate the scope of his Jack Rubenstein Wholesale. “His business was a precursor to the internet,” said his son-in-law Fred Kaplan.

Today, Jack Rubenstein Wholesale is benefiting from a different trend: people who are fixing up their homes because they spend more time in them.

“COVID’s effect on our business was pretty scary at first,” said Jen Zulkosky, the current co-owner. “We’re not doing better than last year, but the huge increase in kitchen and bath remodeling since COVID makes us optimistic.”

Rubenstein, 99, and living in St. Louis Park sold his business to co-worker Joel Grossman in 1982. In 2008, Jen and Adam Zulkosky of East Bethel bought it.

Rubenstein’s customers can’t use the service to find a car or a boat motor for less any longer. But its home remodeling partners also include Warners’ Stellian, the local appliance store giant.

The company is holding a big sales event next week, with prices on countertops, cabinets, carpet, wood and tile flooring and luxury vinyl tile discounted an extra 10% to 20% off wholesale pricing at ProSource showrooms in Bloomington, Plymouth and Oakdale.

“The discounts are real and people wait for it,” said Ken Nash, who owns the franchised ProSource locations in Minnesota and partners with the Jack Rubenstein company. “There’s a lot of pent-up demand this year.”

ProSource is usually only open to people in the building trades from remodelers and property managers to builders and general contractors, but next week’s event is open to the public because of the Rubenstein partnership.

Some manufacturers and ProSource are throwing in extra discounts, Nash said. ProSource has midline to high-end brands such as Hanstone and Cambria countertops, Dura Supreme cabinets and Fabrica and Masland carpets.

With supplies, especially from China, taking longer to arrive since the pandemic, ProSource and its manufacturers have steered sourcing to Vietnam, Cambodia, South Korea and the U.S. when possible.

Lead times for cabinets, except all-custom models, are three to six weeks compared with two weeks prior to the pandemic, Nash said.

Most carpets are made in the U.S. and are seeing little to no delays, he said. But luxury vinyl tile or plank is made overseas and still seeing extended lag times.

To gain access to the ProSource showrooms, consumers need to go to jlrwholesale.com or call (952) 922-4781. By referring a customer to ProSource, Rubenstein gets a referral fee of 1% to 5%.

Rubenstein also established relationships with more than 400 Minnesota and western Wisconsin companies such as 3M and Medtronic as a perk for employees that are part of the Minnesota Employee Resource Service Company.

Zulkosky said many of her customers are home remodelers who want to see items in person first.

“We are a local small business,” she said. “Many of our buyers still prefer to buy local.”

rn{% endblock %}"},"start":"https://users.startribune.com/placement/1/environment/3/limit-signup-optimizely/start"},{"id":"limit-signup","count":12,"action":"ignore","mute":true,"action_config":{"template":"{% extends "grid" %}rnrn{% block heading_text %}Youu2019ve read your 10 free articles for this 30 day period. Sign up now for local coverage you wonu2019t find anywhere else, special sections and your favorite columnists. StarTribune puts Minnesota and the world right at your fingertips. {% endblock %}rnrn{% block last %}rn{{ parent() }}rn{# limit Krux pixel from https://www.squishlist.com/strib/customshop/328/ #}rnrnrn{% endblock %}"},"start":"https://users.startribune.com/placement/1/environment/3/limit-signup/start"},{"id":"meter-desktop-331","count":10,"action":"ignore","mute":false,"action_config":false,"start":"https://users.startribune.com/placement/1/environment/3/meter-desktop-331/start"},{"id":"PDA991499opt","count":9,"action":"ignore","mute":true,"action_config":false,"start":"https://users.startribune.com/placement/1/environment/3/PDA991499opt/start"},{"id":"limit","count":8,"action":"inject","mute":false,"action_config":{"template":"

rnrnrnrn

rn

rn

rn rn

rn t

rn SUBSCRIBErn Already a subscriber? Log in.rn

rn

All Star Tribune readers without a Digital Access subscription are given a limited number of complimentary articles every 30 days. Once the article limit is reached we ask readers to purchase a subscription including Digital Access to continue reading. Digital Access is included in all multi-day paper home delivery, Sunday + Digital, and Premium Digital Access subscriptions. After the 1 month Premium Digital Access introductory period you will be charged at a rate of $14.99 per month. You can see all subscription options or login to an existing subscription herern

rn rn

rn

rn

rn

rn

rn"},"start":"https://users.startribune.com/placement/1/environment/3/limit/start"},{"id":"nag","count":7,"action":"lightbox","mute":true,"action_config":{"height":null,"width":"630px","redirect_on_close":null,"template":"{% extends "shell" %}rnrn{% block substyles %}rn

rn{% endblock %}rnrn{% block page %}rn{#rnrn{{ limit - count - 1 }}rnrn{{ form.flow_form_open({nextAction: 'firstSlide'}, null, null, '_top') }}rn {{ form.btn('Save Now') }}rn{{ form.flow_form_close() }}rnrn

rnrnrnu2022 rnrnrnrn#}rn

rn

rn

You have {{ limit - count - 1 }} articles left

rn

rn rn u00a0u00a0u2022u00a0u00a0rn rn

rn

rn

rn

rn Save More Todayrn

Over 70% off!

rn

rn

rn

rn

99u00a2 for first 4 weeks

rn {{ form.flow_form_open({nextAction: 'firstSlide'}, null, null, '_top') }}rn {{ form.button('Save Now', 'btn nag-btn') }}rn {{ form.flow_form_close() }}rn

rn

rn{% endblock %}rnrn{% block last %}rn{{ parent() }}rnrn{% endblock %}"},"start":"https://users.startribune.com/placement/1/environment/3/nag/start"},{"id":"x","count":4,"action":"ignore","mute":true,"action_config":false,"start":"https://users.startribune.com/placement/1/environment/3/x/start"},{"id":"multi-start","count":3,"action":"fly_in","mute":true,"action_config":{"location":"bottom_left","slide_direction":"bottom","group_id":null,"display_delay":"0","collapse_delay":"10","template":"

rn

rn

rn

rn u00d7rn

rn

rn

From just

rn

$3.79 99u00a2 a week

rn Save nowrn

rn

rn

"},"start":"https://users.startribune.com/placement/1/environment/3/multi-start/start"}]};

Source Article