Home improvement retailer Lowe’s Cos. (LOW) is adding a number of fitness brands to the merchandise lineup heading into the holidays, including Echelon Fitness, Spirit Fitness and Body Flex Sports.
Echelon Fitness offers items like connected stationary bikes and “smart” rowing machines. Spirit Fitness and Body Flex Sports sell treadmills, elliptical machines and more.
These are among the “unexpected brands” that Bill Boltz, Lowe’s executive vice president of merchandising, said the company will stock for the holiday season.
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Customers are “making their homes work harder and smarter for them this year” due to the coronavirus, he said in a statement. Lowe’s says that it aims to sell the items that will help shoppers’ homes meet all of the needs of this “unique” year.
In addition to fitness equipment, the second largest home improvement chain in the U.S. has also added a number of toy brands, like Crayola and KidCraft Toys. And items like air hockey tables, record players and projectors are available.
Lowe’s, like most other retailers, is already jumping into the holiday shopping season, with promotions scheduled to begin on Thursday and last until December.
Starting on Oct. 30, Lowe’s will also offer free fresh Christmas tree delivery. And the home improvement retailer is offering a variety of contactless ways for customers to pickup their purchases.
An NPD Group report says that home improvement projects and purchasing, which has increased during COVID-19, are expected to continue well into the future.
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“The heightened attention paid to where we live, and spend so much of our time, has resulted in increased consumer demand for home improvement solutions, but also an expanded customer base,” said Shay Krafft, NPD’s president of U.S. home improvement & major appliances.
“The home improvement industry has an opportunity to strengthen these new consumer relationships that will support future success.”
Lowe’s stock has gained 48.8% for the year to date while the S&P 500 index (SPX) is up 7% for the period.